Become a sponsor

Put your brand behind the first pan-African edition

Sponsorship funds the organisation and gives your brand national, pan-African and international exposure. What each package includes is set out in the ARQ sponsorship file.

Sponsorship packages

Five levels for the inaugural edition. The target amounts below are the reference for the 2027 budget; the final package is set in the sponsorship agreement.

1 place open

Main Sponsor

The title partner of the inaugural edition.

Target investment

150,000 USD

Title sponsor status, as agreed
Negotiable exclusivity in your sector of activity
Logo in leading position on every official medium
Brand presence on stage at the grand final
Presentation space and commercial activation on site
VIP invitations and access to the official activities
Mentions in press releases and audiovisual content
Partnership report after the edition

2 places open

Platinum Sponsor

75,000 USD

Strong visibility across the whole edition.

Platinum Sponsor status
Logo on the selected official media
Visibility on the official site and social networks
VIP invitations
Brand activation on the agreed activities
Mentions in the official communications
Official partnership certificate

3 places open

Gold Sponsor

50,000 USD

A visible presence on the highlights of the edition.

Gold Sponsor status
Logo on selected official media
Digital visibility
Invitations
Presence on event material
Brand activation possible
Official certificate

5 places open

Silver Sponsor

20,000 USD

Associate your brand with the inaugural edition.

Silver Sponsor status
Logo on the appropriate media
Digital visibility
Official mentions
Invitations
Official certificate

Open

Official Partner

from 1,000 USD

For organisations supporting ARQ at their own scale.

Official recognition matching the level of contribution
Mention on the official site
Digital visibility
Official certificate

Indicative amounts for the inaugural edition. Final benefits, sector exclusivity and payment terms are set in the sponsorship agreement.

Request the sponsorship file

The complete file details the benefits of each package, the figures of the edition and the contract terms. It is sent to you on request.

Request the file

Conditions

Be a legally established organisation.
Stand in line with the values of ARQ.
Choose a sponsorship package or propose a contribution.
Sign a sponsorship agreement.
Honour the agreed financial and visibility terms.

Contributing in kind

A contribution in kind counts towards the edition in the same way as a financial one. Ten areas where a company can take charge of a concrete part of the event.

01
Hotel — accommodation for the candidates and delegations
02
Airline — tickets or preferential fares
03
Automotive — official vehicles
04
Telecommunications — connectivity, data and communication
05
Media — television, radio and press
06
Printing — printed material
07
Fashion — dresses, outfits and accessories
08
Beauty — make-up, hair and products
09
Jewellery — official crown and jewels
10
Technology — website, apps, ticketing and equipment

Sponsoring one element of the edition

Rather than a package, a company can fund one precise element of the edition and give it its name. The official titles below are used as such on every medium.

Official Car Sponsor
Official vehicle of the edition
Official Crown Sponsor
Official crown
Official Hotel Sponsor
Official accommodation
Official Airline Sponsor
Official air travel
Official Beauty Sponsor
Official beauty partner
Official Fashion Sponsor
Official fashion partner
Official Banking Sponsor
Official bank
Official Telecommunications Sponsor
Official telecommunications partner
Official Technology Sponsor
Official technology partner

The titles awarded and their scope are confirmed in the agreement.

Brand activation

Beyond a logo, a sponsor can let the public interact with the brand on site and online.

Stand and demonstrations on site
Competitions and games with the audience
Digital campaigns
Product and sample distribution
Gifts and vouchers
Photo sessions carrying your brand
Content produced with the candidates
Awareness campaigns

Sponsor visibility

Depending on their package, partners may benefit from:

01
Logo on official materials
02
Visibility on stage
03
Presence on social media
04
Mentions in press releases
05
Presence in press kits
06
Branding at events
07
VIP invitations
08
Presence on digital media
09
Association with selected activities
10
Visibility with candidates and delegations

Counterparts are defined in the ARQ Sponsorship File and in individual contracts.

How a partnership is put together

Nine steps, from first contact to the report handed over after the edition.

01
Presentation
The sponsorship file is sent to you.
02
Meeting
A conversation with the team to pin down your objectives.
03
Level
Choice of a package or of a tailored contribution.
04
Benefits
Negotiation of visibility and exclusivity.
05
Agreement
Signature of the sponsorship contract.
06
Commitment
Payment or delivery of the contribution in kind.
07
Activation
Visibility and operations are put in place.
08
Edition
The event takes place in Monrovia.
09
Report
A partnership report is handed over after the edition.